hotel revenue management & yield management:
the challenge

To de-mystify frequently misunderstood and underutilized hotel revenue management concepts

To be willing to forego "hand-me-down" solutions

To have the ability to respond quickly and decisively to rapidly changing market conditions

To ensure staff are exposed to the best yield management training and tools

To master the yield functionality of the many computer systems in hotel operation environments

To keep pace with the warp-speed of evolving distribution channels

To overcome traditional conflicts between sales/catering and operations