 hotel revenue management & yield management:
the challenge
 To
de-mystify frequently misunderstood and underutilized hotel revenue management concepts
To be willing to forego "hand-me-down" solutions
To have the ability to respond quickly and decisively to rapidly changing market conditions
To ensure staff are exposed to the best yield management
training and
tools
To master the yield functionality of the many computer systems in hotel operation environments
To keep pace with the warp-speed of evolving distribution channels
To overcome traditional conflicts between sales/catering and operations
 To
leverage the convergence of demand creation, demand capture
and demand management
To
connect leading edge online marketing practices with revenue
management strategies and tactics
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