myth:	Hotel revenue management creates demand.
reality:	Hotel revenue management manages demand... i.e. once the phone is ringing...
myth:	Hotel revenue management is just an overly complicated way of managing rates and stays during high demand.
reality:	Hotel revenue management is a process which allows you to strategically manage demand (high, medium or low) throughout the year.
myth:	Hotel revenue management is just discounting.
reality:	Hotel revenue management is a business process designed to maximize revenue from each market segment.
myth:	Hotel revenue management is a sophisticated computer or "black box".
reality:	Hotel revenue management software is only one component of an overall yield management program.
myth:	Hotel revenue management is only good in periods of high demand.
reality:	Hotel revenue management produces long-term customer value.

yield management & hotel revenue management: myth vs. reality