yield management & hotel revenue management:
the potential

"Your re-engineering has run its course. You manage your quality totally. Where do you turn for future gains? Perhaps to the marketplace, with 'revenue management'...

...Now with computing costs plunging, revenue management is poised to explode."

The Wall Street Journal

"Firms employing revenue management techniques have seen revenues increase between 3% and 7% without significant capital expenditures, resulting in 50% to 100% increase in profits!"

Robert G. Cross, Author
Revenue Management - Hard-Core Tactics for Market Domination

"Revenue management has contributed millions to the bottom line, and it has educated our people to manage their business more effectively. When you focus on the bottom line, your company grows."

Bill Marriott Jr.
Chairman & CEO
Marriott International

"Revenue management has proven to be a devastatingly effective competitive device."

Dr. Alfred Kahn
Economist: Former Senior Staff Member,
President's Council of Economic Advisor's

"Our process-driven approach consistently yields significant results. Most hotels average a 6-8 week ROI. In real terms, this is usually hundreds of thousands or even millions of dollars over the course of the year. One of our 5 diamond hotel success stories added $2.0 million to their top line in just 15 months. "

Bonnie E. Buckhiester
Principal, Buckhiester Management