REVolution® toolkit

Module 2: REVolution® Competitive Benchmarking – “An Innovative Approach to Competitive Benchmarking”

This workshop is designed to help hotel revenue management teams properly define their competitive set, a critical step in being able to optimally set prices and measure performance in yield management. This workshop takes an individual hotel property through analyzing and reassessing who their primary and secondary competitors actually are from a guests’ perspective.

Emphasis is placed on the dynamic nature of the competitive marketplace and on combining quality factors with rate factors to quantitatively assess the competitive position.

 

Module 2 includes the following hotel revenue management components: Half day interactive workshop 4 Decision Support Tools: Supply Review Template Competitive Benchmarking Analysis Price/Quality Relationship Chart Positioning Plan Template 4 Standard Operating Procedures 2 One-hour web-based coaching sessions

 

See also:

Module 1: Product Definition
Module 2: Competitive Benchmarking
Module 3: Strategic Pricing
Module 4: Demand Forecasting
Module 5: Business Mix Manipulation
Module 6: Distribution Management