REVolution® toolkit

Module 6: REVolution® Distribution Management – “Multi-channel Management for Today’s Markets”

This workshop is equally valuable for revenue managers (or the person in the role) and sales & marketing managers who need to stay in touch with positioning and pricing strategies in the extremely volatile and highly competitive GDS/IDS environments. The session is part seminar and part workshop, covering both advanced theory and practical application for participants.

Seminar topics include:

Electronic distribution – past, present, future
The online environment – retail, merchant, opaque, package
REVRoadMap® Distribution Management sub-process
Developing a comprehensive distribution strategy
Current online marketing trends
Search engine optimization
Top ten mistakes in web management
Top ten mistakes in site design
Merchant models and their impact on market segmentation
Total RM
Impact of Travel 2.0

Workshop topics include:

IDS – choosing where to be
Online analysis of proprietary web-site (consumer perspective)
Online analysis of major travel web-sites (consumer perspective)
Online review of current search engine key words and web-site positioning
How to strategically interpret market intelligence reports
A take away action plan to maximize visibility in the GDS/IDS environment

Module 6 includes the following hotel revenue management and yield management components: Full day interactive workshop 7 Decision Support Tools: Distribution Channel Audit & Distribution Plan Worksheets Monthly Distribution Channel Contribution Report IDS Pace Report IDS Marketing ROI Worksheet Proprietary Website Traffic Evaluation Guidelines for Interpreting Market Intelligence Reports Historical Trends Same Day Activity Report 7 Standard Operating Procedures 2 one-hour web-based coaching sessions

 

See also:

Module 1: Product Definition
Module 2: Competitive Benchmarking
Module 3: Strategic Pricing
Module 4: Demand Forecasting
Module 5: Business Mix Manipulation
Module 6: Distribution Management