revenue maximization for
group & tour business

This workshop is designed to help group, catering and tour sales managers as well as sales support staff see how they fit into the hotel revenue management and yield management processes. The content, tone and overall approach has been created in an effort to enlist their expertise in the forecasting process and to set the stage for them to incorporate sound hotel revenue management practices into their everyday work environment.

topics include

revenue management basics for the group and tour lines
Clarifying sales managers roles in the forecasting process
Translating sales expertise into accurate forecasts
Interpreting market intelligence and impacting performance
Establishing forecast accuracy goals for the group and tour lines

session length

½ day interactive workshop