introduction to revenue management:
the new fundamentals seminar

Today’s ultra-competitive market place demands both a strategic and tactical approach to maximizing revenues. An effective revenue management program can increase revenues by as much as 8% without any significant capital expenditure. Yet, success comes down to understanding yield management as a multi-disciplinary business process rather than a one-dimensional application.

This workshop is unlike most in the industry in that it addresses the integrated decision making process of revenue management from both a strategic and tactical perspective. It is designed to educate all levels of management and staff from both sales and operations.

topics include

Evolution of the discipline, core concepts, misconceptions, definitions, and terminology
Ideal revenue management team roles and responsibilities
Channel management
Pricing
Forecasting
Measuring performance

session length

½, 1 or 1½ day workshop (dependent upon topics chosen)